Vue Cinemas case study

Background

Vue Entertainment is one of the UK’s leading cinema exhibitors with over 60 multiplex cinemas throughout the UK.

Objective

In 2004, Spean Bridge Cinemas bought Warner Village and became Vue Entertainment. Peach Digital was tasked with creating a market-leading website for the new company that could grow with Vue as it added more cinemas to its portfolio.

Solution

We worked closely with Vue to develop a website that was easy to use and allowed customers to book their tickets online through the Vue ticketing system.

Despite record numbers of visitors to the site every year, the website has remained online and has always maintained the capacity to manage multiple bookings during the busiest periods.

As our knowledge of online cinema marketing has grown, we have developed a number of initiatives to promote the website in the locality of the cinemas through digital marketing channels.

Results

Vue is the largest online seller of cinema tickets in the UK. Over 15 million tickets have been sold through the Vue website since it was launched.